At Emerge Data, we believe in creating value from user data in an ethical, privacy-first manner. We are a zero-party data company, meaning our data collection is based on the voluntary and direct sharing of information by users who engage with our portfolio of consumer-facing apps or services. Our commitment is to never sell personally identifiable information (PII) but rather to work only with aggregated, anonymized insights that help our partners understand broader trends—not individuals.

1. Scope

This Privacy Policy describes how Emerge Data:

Collects, uses, and shares aggregated, anonymized data from multiple apps.

Safeguards any user information that is shared with us.

Complies with relevant data protection regulations.

If you are looking for the data handling details for a specific consumer app, please refer to that app’s individual privacy policy.

2. Data We Collect

Zero-Party Data: We collect information that users voluntarily share with our consumer-facing apps. This can include user preferences, feedback, or specific actions within the app.

Aggregated Usage Data: We gather non-identifiable usage metrics, such as the number of clicks, page views, frequency of app usage, and other high-level analytics.

Anonymous Behavioral Insights: We may derive anonymized behavioral insights (e.g., aggregated search trends, aggregated purchase preferences).

Important: We do not store personally identifiable information in our aggregated datasets. If any consumer-facing app requires PII (e.g., for account creation), those details remain within that app’s ecosystem and are governed by that app’s privacy policy.

3. How We Use Data

We use aggregated and anonymized data to:

Generate Insights for Partners: Provide reports, analytics, and market research that illustrate consumer behaviors and trends at an aggregated level.

Improve User Experiences: Refine our apps and solutions by understanding overall usage patterns and performance metrics.

Develop New Services: Identify opportunities to create new features or standalone apps that match user interests and preferences—again, based on anonymized trend data.

Because we never share or sell personal details, these aggregated insights do not enable third parties to identify or target individuals directly.

4. How We Share Data

We do not sell or disclose PII. We share only aggregated and anonymized analytics with:

Business Partners & Clients: Emerge Data may collaborate with businesses that benefit from high-level reports on consumer trends. These reports cannot be traced back to any specific individual.

Service Providers: To help us provide services (e.g., data hosting, analytics tools), we may share aggregated datasets with vetted third-party providers under contractual obligations to maintain privacy and security standards.

Legal Compliance: We may be obligated to share information if required by law, court order, or other legal processes. However, we do not expect to hold any personally identifiable information that could expose individual user identities.

5. Data Security

We take privacy and security seriously, implementing safeguards such as:

Secure Infrastructure: We store data on encrypted servers hosted by reputable providers, employing firewalls and strict access controls.

Organizational Measures: We limit employee access to data based on job function, granting permissions only to those who require it to perform their roles.

Anonymization Techniques: Before any data is used for analytics or monetization, we apply procedures to ensure it cannot be reverse-engineered to identify specific individuals.

6. International Transfers

Our servers may be located in multiple jurisdictions. Where data transfers occur outside the user’s home country, we follow applicable data protection regulations (e.g., GDPR-compliant safeguards such as Standard Contractual Clauses). Because we primarily collect anonymized data, these transfers typically do not involve personal information that could identify any individual user.

7. Your Choices & Rights

As we collect data in a zero-party manner, users within each consumer-facing app maintain full control over what data they share. Depending on the app:

Opt-Out / Data Deletion: Users may opt out of sharing data or request the deletion of any personal information.

Consent Withdrawal: Users can withdraw previously granted permissions at any time by adjusting settings in the relevant app or contacting that app’s support team.

For detailed instructions or to exercise any rights under privacy regulations (e.g., GDPR), please consult the specific consumer app’s privacy policy.

8. Children’s Privacy

Emerge Data’s parent services are generally not intended for children under the age of [13/16 depending on jurisdiction]. We do not knowingly collect or monetize any data from children. If we discover that we inadvertently collected personal data of minors, we will promptly delete that information from our records.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our data practices or to comply with legal requirements. We will post any updates on our website, and the “Last Updated” date at the top indicates when changes were made. Continued use of our services after updates are posted signifies acceptance of the revised policy.

10. Contact Us

If you have questions or concerns about this Privacy Policy, or wish to learn more about how Emerge Data handles anonymized and aggregated data, feel free to reach out:

Email: john@emergedata.ai

Address: 86-90 Paul Street, London, England, EC2A 4NE

Company Name: Emerge Protocol Ltd.

Company Number: 16142850